THERE are more than 4 million vegetarians in Britain, with 250,000 joining them every year, the Vegetarian Society says.
Alex Bourke, founder of the Vegetarian Guides, told the Vegetarian Society awards in London that in addition large numbers of Britons did not eat meat at least two days a week. British meat-eaters consumed a third less than the French and only half as much as Americans.
Just over a third of British meat-eaters said they ate meat every day; a third said they ate meat only two or three times a week. “Sixty per cent of people have become demi-vegetarian,” Mr Bourke said.
The retail market for dedicated vegetarian products is valued at £470 million a year by Key Note market intelligence, with growth predicted.
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